Modular trade show booth

One stand, all your shows: a bespoke black and white base that rebuilds, grows and shrinks from one edition to the next, without ever losing an ounce of your identity.

Modular trade show booth
  • 100% bespoke stand
  • Detailed quote, no hidden costs
  • Production supervised piece by piece
  • Eco-responsible approach
The real problem

How many disposable stands have you already paid for in a single year of shows?

A new stand for every edition

Reordering a single-use structure show after show means paying again for design, build and materials every time, for a result that ends up in the skip.

An identity that keeps changing

From one hired kit to the next, your colours, your volumes and your finishes vary. Your clients never recognise your brand from one show to another.

Impossible to adapt to the floor size

A fixed stand will not fit a 9 m² corner and a 100 m² island alike. You are either stuck or starting again from scratch.

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Detailed quote · No commitment · A single point of contact

Modular stand or hire kit: what are the differences?

Modular standHire kit
DesignA base engineered for your brandStandard modules from the hire fleet
MaterialsBespoke aluminium framework, workshop finishesGeneric profiles and panels
PersonalisationVolumes, materials and guidelines in your imageImposed grid, interchangeable visuals
ReconfigurationFrom 9 m² to a full island with the same frameworkLimited to the hire company's catalogue
ImpactA consistent identity from one show to the nextA look that changes with every hire

Illustrative comparison. A kit is paid for again at every show; a modular base pays itself off.

Three configurations

One stand, three editions

The same modular frame recomposes to the space you book. Here are three real configurations, from compact to large-format.

Essential edition
32 m² · 8 × 4 m

Essential edition

Small shows and tight footprints

  • Ideal for small shows or constrained floor space
  • Brand visible straight from the aisle
  • Reuses existing modules for a premium result
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Signature edition
90 m² · 10 × 9 m

Signature edition

The best impact-to-budget ratio

  • A complete showcase that stays easy to read
  • Distinct zones: welcome, meeting, multimedia, demonstration
  • Strong visual impact on a controlled budget
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Prestige edition
144 m² · 12 × 12 m

Prestige edition

For flagship trade shows

  • Commanding presence at major events
  • Multiple areas: lounge, display cases, private meetings
  • Maximum showcase for your brand and visitor journey
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Indicative budgets, excluding floor space rental. Every configuration is adapted to your brand and sector.

What it changes for you

A base that works show after show

The cost falls at every show

Design and tooling are paid for once: from the third edition, only transport, storage and graphics remain to be funded.

A floor area you never have to endure

9 m² here, 36 m² there: the same base stretches or tightens to fit the pitch you are allocated, without starting from scratch.

Your brand recognised everywhere

Volumes, materials and the black and white signature stay identical: your clients know you at first glance from one edition to the next.

A message that is always current

Fascias and graphics swap out without touching the framework: you refresh your offer, not your stand.

Your project in 4 questions

What is the goal of your stand?

Goal, experience, timeline, surface: four answers and we point you to the right stand format. No personal data required.

Question 1 of 4
What is the main goal of your stand?
Budget transparency

The price of a modular stand: the cost items

The initial investment in a modular stand exceeds that of a kit, but it divides by the number of reuses. Allow €600 to €1,000 per m² for a premium bespoke modular build, against €900 to €1,600/m² for a single-use stand. Before weighing purchase against exhibition stand rental, always compare the cost per show.

Cost itemWhat it coversShare of budget
Base designStudy of the target floor areas, design of the adaptable framework, 3D drawings of each configuration12 to 16%
Framework & panelsBespoke aluminium structure, partitions and façades calibrated for repeated rebuilds30 to 40%
Repositionable furnitureCounters, storerooms and fit-out elements that move from one configuration to the next12 to 18%
Interchangeable graphicsFascias, fabrics and dressings replaced without rebuilding8 to 12%
Build & transportDelivery, on-site rebuild, removal when the show closes14 to 18%
Storage & maintenanceKeeping the stand between editions, checking and refurbishing componentsOn quotation

Indicative figures, which vary with the number of configurations and planned reuses. The quote details every line before launch.

Our method

The 5 stages of your modular stand

Everything is decided at the design stage: a well-conceived base withstands years of shows.

1

Mapping your show calendar

We survey the floor areas and layouts across your calendar to size the shared base.

2

Adaptable design in 3D

Every target configuration is modelled: you see your stand at 9, 18 and 36 m² before fabrication.

3

Reinforced production

The partner workshop produces a framework and panels engineered to withstand repeated builds and transport.

4

First build & rebuild manuals

Installation at your first show, with every configuration precisely documented for the ones that follow.

5

Storage & redeployment

Between editions, we store, check and prepare the stand for its next outing.

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Detailed quote · No commitment · A single point of contact

Our configurations

Which configuration for each show?

One base, several deployments. The logic serves first and foremost your recurring trade show booth, but it applies just as well to an event booth touring from congress to congress.

Corner, 9 to 18 m²

The entry configuration: fascia, counter and compact storeroom, rebuilt in half a day.

Stand, 18 to 36 m²

The base stretches: demonstration space, meeting corner and a full brand wall.

Island, 36 m² and above

Maximum deployment, open onto four aisles, for your strategic shows of the year.

Double-decker version

At the biggest editions, the base takes an extra level: meetings upstairs, demonstrations below.

Double-decker version →
Why Decore Studio Events

One team, one method, one point of contact

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  • A single point of contact, from first sketch to dismantling
  • Partner workshops supervised piece by piece, to keep deadlines
  • Fine materials and careful finishes
  • We operate across France and worldwide
Giselle Calderon
ByGiselle CalderonFounder of Decore Studio Events, Giselle Calderon has over 25 years of experience in stand design and international events. Here she shares her field expertise.
Client reviews

What our clients say about us

Beyond my expectations

« It is with great confidence that I recommend the services of Decore Studio Events. I was referred to Giselle Calderon and her team for the very specific kind of event that UN conferences are. We built a relationship of trust from our very first meeting. Working with Giselle's team was a wonderful experience, and I cannot say how happy I am to have designed our first pavilion at COP. The team understood where we came from and what messages we wanted to convey to our audience, with unfailing professionalism. »

Juliette Tronchon Senior Policy and Public Affairs Specialist

Total satisfaction

« Decore Studio Events took part in organising our pavilion, a platform providing spaces for side events, networking and meetings for several organisations. Their professional team oversaw production coordination, construction supervision, organisation, logistics and support services such as streaming during the event, with a personalised service. They met our expectations with excellent quality, from concept development, design and manufacturing through to the final days of dismantling. »

WWF International
Mandy Jean Woods Global Communications Manager Climate & Energy · WWF International

Trust

« I have worked with Giselle for many years and she continues to be a trusted partner. She has managed the projects assigned to her with the utmost level of independence and professionalism. I always look forward to working with Giselle as she always delivers quality work without any headache or drama. »

Atlantis Investment
Abdallah Zalatimo Managing Director · Atlantis Investment

A quality partner

« We had excellent exchanges during the preparation phase. We are delighted that our stand was built in such an aesthetic and careful way, with nearly 90% similarity to the 3D design. A wonderful, efficient, expert team offering great quality. We are honoured to work with Decore. »

Indonesia Pavilion
Yulisa Agustin Organiser · Indonesia Pavilion

A turnkey stand, zero stress

« Brief on a call, 3D concept approved within a week, flawless installation the day before the show. The team handled every detail, including last-minute adjustments on site. We doubled our leads compared to the previous edition. »

Camille R. Trade show manager · cosmetics

Best value for money in 10 years of exhibiting

« We exhibit at four shows a year. Their modular stand reconfigures to every floor space and saves us nearly 40% per edition. The workshop quality is stunning: visitors think the stand is brand new every time. »

Thomas L. Marketing director · industrial sector

They know medical congresses inside out

« Regulatory constraints, pharma guidelines, demo areas: everything was anticipated. The stand was ready twelve hours before opening and the team stayed reachable throughout the congress. Our visiting physicians loved the space. »

Sofía M. Communications manager · healthcare

A true partner, not just a supplier

« Our first international show, on a tight budget. They proposed a clever design that looked twice as big as the actual floor space. Result: three distributors signed during the show. We are going again with them next year. »

Marc D. CEO · B2B tech

Finishes worthy of a flagship store

« We had very high expectations on materials and lighting. The final result was flagship-level: perfect lacquers, precise lighting, not a cable in sight. The stand was photographed by the trade press. »

Elena V. Event project manager · luxury
We answer

Frequently asked questions

Ten to twenty shows with normal upkeep. We check the structure between editions and replace worn parts; the graphics can be swapped whenever you want.

Usually from the third show. The initial investment is 20 to 30% higher than a disposable build, but the cost per edition then comes down to transport, assembly and storage.

Yes, that is the point: the same modules recompose from a 12 sqm corner to a 36 sqm island. We provide layout plans for every configuration you anticipate.

Not when the modules are made to measure. We use the same joinery and finishes as our bespoke stands; only the structure is engineered to be taken apart and rebuilt.

We do, in our warehouse, with a photo inventory and a check before every reshipment. No pallets to manage, no unit to rent.

Half a day to a day depending on the size, against two to three days for a full build. That is also what brings the labour cost down at every edition.

Let's talk

Stop rebuying a stand for every show. Start reusing a signature.

Decore Studio Events designs, builds and stores your modular stand turnkey, in France and worldwide. Give us your calendar and your floor sizes and receive a design proposal and a detailed quote.

Request a quote

Detailed quote · No commitment · A single point of contact

Decore Studio Events

Let's bring your next stand to life

Tell us about your show, your space and your goals. We come back to you with a first concept.