Modular stand
One stand, all your shows: a bespoke black and white base that rebuilds, grows and shrinks from one edition to the next, without ever losing an ounce of your identity.
How many disposable stands have you already paid for in a single year of shows?
A new stand for every edition
Reordering a single-use structure show after show means paying again for design, build and materials every time, for a result that ends up in the skip.
An identity that keeps changing
From one hired kit to the next, your colours, your volumes and your finishes vary. Your clients never recognise your brand from one show to another.
Impossible to adapt to the floor size
A fixed stand will not fit a 9 m² corner and a 100 m² island alike. You are either stuck or starting again from scratch.
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What is a modular trade show booth?
A modular trade show booth is a bespoke structure designed from the outset to be dismantled, stored and rebuilt in a different configuration. The same framework covers a 9 m² corner or a large island, without giving up any of your identity. Not to be confused with the system-built modular exhibition stand, assembled from a catalogue of standard profiles.
Modular stand or hire kit: what are the differences?
| Modular stand | Hire kit | |
|---|---|---|
| Design | A base engineered for your brand | Standard modules from the hire fleet |
| Materials | Bespoke aluminium framework, workshop finishes | Generic profiles and panels |
| Personalisation | Volumes, materials and guidelines in your image | Imposed grid, interchangeable visuals |
| Reconfiguration | From 9 m² to a full island with the same framework | Limited to the hire company's catalogue |
| Impact | A consistent identity from one show to the next | A look that changes with every hire |
| Indicative budget | €600 to €1,000/m², amortised at every reuse | €250 to €450/m², paid again every time |
Illustrative comparison. A kit is paid for again at every show; a modular base pays itself off.
A base that works show after show
The cost falls at every show
Design and tooling are paid for once: from the third edition, only transport, storage and graphics remain to be funded.
A floor area you never have to endure
9 m² here, 36 m² there: the same base stretches or tightens to fit the pitch you are allocated, without starting from scratch.
Your brand recognised everywhere
Volumes, materials and the black and white signature stay identical: your clients know you at first glance from one edition to the next.
A message that is always current
Fascias and graphics swap out without touching the framework: you refresh your offer, not your stand.
Estimate your stand budget
Four quick questions for a realistic range. No personal data required.
The price of a modular stand: the cost items
The initial investment in a modular stand exceeds that of a kit, but it divides by the number of reuses. Allow €600 to €1,000 per m² for a premium bespoke modular build, against €900 to €1,600/m² for a single-use stand. Before weighing purchase against exhibition stand rental, always compare the cost per show.
| Cost item | What it covers | Share of budget |
|---|---|---|
| Base design | Study of the target floor areas, design of the adaptable framework, 3D drawings of each configuration | 12 to 16% |
| Framework & panels | Bespoke aluminium structure, partitions and façades calibrated for repeated rebuilds | 30 to 40% |
| Repositionable furniture | Counters, storerooms and fit-out elements that move from one configuration to the next | 12 to 18% |
| Interchangeable graphics | Fascias, fabrics and dressings replaced without rebuilding | 8 to 12% |
| Build & transport | Delivery, on-site rebuild, removal when the show closes | 14 to 18% |
| Storage & maintenance | Keeping the stand between editions, checking and refurbishing components | On quotation |
Indicative figures, which vary with the number of configurations and planned reuses. The quote details every line before launch.
Where the budget of a modular stand goes
- Framework & panels38 %
- Build & transport18 %
- Repositionable furniture17 %
- Base design15 %
- Interchangeable graphics12 %
Indicative breakdown for the first edition of a modular stand. Illustrative diagram.
The 5 stages of your modular stand
Everything is decided at the design stage: a well-conceived base withstands years of shows.
Mapping your show calendar
We survey the floor areas and layouts across your calendar to size the shared base.
Adaptable design in 3D
Every target configuration is modelled: you see your stand at 9, 18 and 36 m² before fabrication.
Reinforced fabrication
The workshop produces a framework and panels engineered to withstand repeated builds and transport.
First build & rebuild manuals
Installation at your first show, with every configuration precisely documented for the ones that follow.
Storage & redeployment
Between editions, we store, check and prepare the stand for its next outing.
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Stands that sell
Actemium
An industrial stand for a major engineering player, combining visual strength and a welcoming feel for business meetings.
A space that reinforced the client's expert image and enabled quality business conversations.
G7 Taxis
A high-visibility stand for G7, France's leading taxi company, built around its 'la ville est belle' brand campaign.
A stand spotted from afar that sustained a continuous flow of visitors throughout the show.
Brumont
A stand designed like a contemporary wine cellar for A. Brumont, an emblematic winegrower from South West France, at a major international wine fair.
An elegant setting that asserted the standing of both estates and sustained a steady flow of professionals around the tasting bar.
Which configuration for each show?
One base, several deployments. The logic serves first and foremost your recurring trade show booth, but it applies just as well to an event booth touring from congress to congress.
Corner, 9 to 18 m²
The entry configuration: fascia, counter and compact storeroom, rebuilt in half a day.
Stand, 18 to 36 m²
The base stretches: demonstration space, meeting corner and a full brand wall.
Island, 36 m² and above
Maximum deployment, open onto four aisles, for your strategic shows of the year.
Double-decker version
At the biggest editions, the base takes an extra level: meetings upstairs, demonstrations below.
Double-decker version →- A single point of contact, from first sketch to dismantling
- An in-house workshop, to keep deadlines
- Fine materials and careful finishes
- We operate across France and worldwide
What our clients say
“The same base rolled out across four floor areas in a single year. The cost per show melted away; our image did not.”
Andrew G. Managing Director“From 12 m² in Lyon to 36 m² in Paris, nobody spotted any difference in the structure. Our identity stayed intact.”
Victoria T. Marketing Manager“The rebuild is documented to the millimetre. At every show the stand comes out looking brand new.”
Peter C. Sales DirectorFrequently asked questions
A classic bespoke stand is built for one configuration. A modular stand is designed from the start for several formats, making it more flexible and sustainable.
A modular (modulable) stand is bespoke-designed to fit several formats by changing the layout. A system stand relies on standard elements assembled to a fixed template, with less customisation.
Yes. Reusing the same structure across events reduces waste, limits material use and lowers your carbon footprint.
It is a stand assembled from standardised elements, most often an aluminium frame and graphic panels. Quick to build and economical, it offers less creative freedom than a bespoke modular stand designed specifically for your brand.
Expect €600 to €1,000/m² for a premium bespoke modular stand, against €250 to €450/m² for a standard modular system. The gap is explained by the design specific to your brand, and pays for itself from the second or third reuse.
Yes. A base designed for 9 m² can be built to extend later to 18, 36 m² or more. That is the whole point of a modular stand: to support the growth of your show presence without starting from scratch.
The pop-up stand is a fabric structure that unfolds like an umbrella, very quick to set up for small promotional formats. Handy for a one-off need, it remains far from the premium, durable finish of a bespoke modular stand.
Stop rebuying a stand for every show. Start reusing a signature.
Decore Studio Events designs, builds and stores your modular stand turnkey, in France and worldwide. Give us your calendar and your floor sizes and receive a 3D concept and a detailed quote within 48 hours.
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Let's bring your next stand to life
Tell us about your show, your space and your goals. We come back to you with a first concept.