Trade show stand
Turn every square metre of show floor into a qualified-lead machine: a bespoke black and white stand that gets you noticed before the visitor has even read your name.
Why do most stands go unnoticed in the aisle?
Lost among the exhibitors
Dozens of stands compete for the same glance in a matter of seconds. Without a tall, legible fascia or a clear promise, yours becomes background scenery that the visitor walks straight past.
A kit that betrays your standing
Standardised posts and partitions project a generic image, a world away from the premium positioning you defend the rest of the year.
A counter that pushes people away
Badly placed, it blocks the entrance instead of inviting people in. The result: visitors skirt the stand without ever crossing the line.
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What is a trade show booth?
A trade show booth is a temporary exhibition space, designed and fitted out entirely bespoke, that lets a company showcase its products, meet qualified prospects and embody its brand at a B2B trade show. Done well, it is your best salesperson for three days: it pays for the show. Done badly, it costs money and brings nothing back.
Bespoke or standard kit: what are the differences?
| Bespoke stand | Standardised kit | |
|---|---|---|
| Design | Unique, dedicated to your brand | Imposed template |
| Materials | Premium, of your choosing | Standard catalogue |
| Personalisation | Unlimited | Printed visual only |
| Impact in the aisle | Spotted from 20 metres away | Looks just like the neighbour's |
| Reuse | Adaptable show after show | Interchangeable fabric graphic |
| Indicative budget | €600 to €1,500/m² | €150 to €350/m² |
Illustrative comparison. The modular stand, which sits between the two, has its own dedicated page.
A stand designed to convert
You are seen from afar
A tall fascia and a legible graphic line: visitors spot you from the far end of the aisle, not just head-on.
You capture the footfall
A considered layout draws people in, a focal point makes them stay. More visitors stopping, more contacts collected.
You talk at the right moment
Separate welcome and meeting zones: your team hosts visitors without getting in each other's way, and every conversation has its place.
You leave with a return
More qualified contacts from the same pitch: the only figure that matters when the show closes.
Estimate your stand budget
Four quick questions for a realistic range. No personal data required.
The price of a trade show booth: the cost items
A stand is priced line by line. Here is where the budget goes for a typical bespoke project, between €600 and €1,500 per m². To compare every format, see our complete guide to exhibition stand costs.
| Cost item | What it covers | Share of budget |
|---|---|---|
| Design & 3D | Design office, 3D model, technical drawings, design iterations | 10 to 15% |
| Structure & materials | Framework, partitions, timber, metal, glass, flooring, lighting | 35 to 45% |
| Furniture & fit-out | Counters, storeroom, meeting area, bespoke fittings | 15 to 20% |
| Printing & signage | Tall fascia, large-format graphics, brand dressing | 8 to 12% |
| Build, dismantling, logistics | Transport, on-site installation, labour, removal | 15 to 20% |
| Storage & re-runs | Keeping the stand between two shows, adaptations | On quotation |
Indicative figures, which vary with the show, the floor area and the finishes. For a precise costing, request a personalised quote.
Where the budget of a bespoke stand goes
- Structure & materials40 %
- Build & logistics18 %
- Furniture & fit-out17 %
- Design & 3D12 %
- Printing & signage10 %
- Storage & re-runs3 %
Indicative breakdown for a typical bespoke stand. Illustrative diagram.
The 5 stages of your trade show booth
A proven process, with one dedicated project manager from first sketch to dismantling.
Brief & specifications
We pin down your objectives, your budget, and the constraints of the show and of your pitch.
3D model & drawings
Our design office models the stand in 3D and signs off every technical drawing with you.
Workshop fabrication
Structures, furniture and cladding are built and pre-assembled in our own workshop.
On-site build
Our crews install the stand before the doors open, ready to welcome your visitors.
Dismantling & storage
We take the stand down, transport it and store it for its next edition.
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Stands that sell
Actemium
An industrial stand for a major engineering player, combining visual strength and a welcoming feel for business meetings.
A space that reinforced the client's expert image and enabled quality business conversations.
G7 Taxis
A high-visibility stand for G7, France's leading taxi company, built around its 'la ville est belle' brand campaign.
A stand spotted from afar that sustained a continuous flow of visitors throughout the show.
Brumont
A stand designed like a contemporary wine cellar for A. Brumont, an emblematic winegrower from South West France, at a major international wine fair.
An elegant setting that asserted the standing of both estates and sustained a steady flow of professionals around the tasting bar.
Which type of stand for your show?
Bespoke design adapts to your pitch: depending on how many sides are open, we shape the most profitable format. For a reusable structure, see our modular trade show booth; for a staged brand experience, our event booth.
Corner stand
Two open sides, ideal for capturing the flow at an aisle intersection.
Island stand
Open on four sides, maximum visibility, the freest expression of bespoke design.
Inline stand
A single frontage on the aisle, optimised for a strong brand wall and a clear welcome.
Double-decker stand
An upper deck to double the usable area without enlarging the pitch.
Double-decker stand →- A single point of contact, from first sketch to dismantling
- An in-house workshop, to keep deadlines
- Fine materials and careful finishes
- We operate across France and worldwide
What our clients say
“A stand that made all the difference at the show. Far more footfall, and a finish that did our image justice.”
Sarah W. Marketing Director“A clear quote, deadlines met, one contact from start to finish. We are putting the stand up again this year.”
James H. Events Manager“The 3D model captured our brand straight away. The stand they delivered was even better.”
Daniel R. SME Managing DirectorFrequently asked questions
A professional stand builds awareness, generates qualified leads, showcases your products and embodies your brand. Done well, it turns your presence into a growth driver.
Ideally 3 to 6 months before the event, leaving time for design, manufacturing and coordinating logistics and activations.
Our teams handle delivery, assembly to approved plans and dismantling. A turnkey service that frees you from any logistics.
Start from your brand, not a catalogue: a tall, legible fascia readable from the aisle, an open welcome counter that invites people in, and distinct reception, demonstration and meeting zones. Decore Studio Events designs the 3D scenography, builds it in-house and lights it to guide the eye, especially on a black and white stand.
Expect around €150 to €350/m² for a hire kit, €300 to €600/m² for a reusable modular structure, and €600 to €1,500/m² for a premium bespoke stand. The price depends above all on the materials, the finishes and the level of service, with installation and logistics covered by Decore Studio Events.
A good booth reads in three seconds from a distance, then holds the visitor once inside: a clear promise, an open layout and careful lighting rather than a wall of text. Restraint wins, and a black and white Decore Studio Events stand with impeccable finishes converts better than a space saturated with visuals.
For 2026, expect eco-design with reusable structures, clean architectural lines, private hospitality areas and immersive lighting. Premium restraint, like the Decore Studio Events black and white signature, is winning out over visual clutter.
Stop hiring an anonymous backdrop. Start exhibiting a signature.
Decore Studio Events designs, builds and installs your trade show stand turnkey, in France and worldwide. Tell us about your show and you will receive a 3D concept and a detailed quote within 48 hours.
Quote within 48h · No commitment · A single point of contact
Let's bring your next stand to life
Tell us about your show, your space and your goals. We come back to you with a first concept.