Trade show booth design
Turn every square metre of show floor into a qualified-lead machine: a bespoke black and white stand that gets you noticed before the visitor has even read your name.
- 100% bespoke stand
- Detailed quote, no hidden costs
- Production supervised piece by piece
- Eco-responsible approach
Why do most stands go unnoticed in the aisle?
Lost among the exhibitors
Dozens of stands compete for the same glance in a matter of seconds. Without a tall, legible fascia or a clear promise, yours becomes background scenery that the visitor walks straight past.
A kit that betrays your standing
Standardised posts and partitions project a generic image, a world away from the premium positioning you defend the rest of the year.
A counter that pushes people away
Badly placed, it blocks the entrance instead of inviting people in. The result: visitors skirt the stand without ever crossing the line.
Detailed quote · No commitment · A single point of contact
Bespoke or standard kit: what are the differences?
| Bespoke stand | Standardised kit | |
|---|---|---|
| Design | Unique, dedicated to your brand | Imposed template |
| Materials | Premium, of your choosing | Standard catalogue |
| Personalisation | Unlimited | Printed visual only |
| Impact in the aisle | Spotted from 20 metres away | Looks just like the neighbour's |
| Reuse | Adaptable show after show | Interchangeable fabric graphic |
| Indicative budget | €600 to €1,500/m² | €150 to €350/m² |
Illustrative comparison. The modular stand, which sits between the two, has its own dedicated page.
A stand designed to convert
You are seen from afar
A tall fascia and a legible graphic line: visitors spot you from the far end of the aisle, not just head-on.
You capture the footfall
A considered layout draws people in, a focal point makes them stay. More visitors stopping, more contacts collected.
You talk at the right moment
Separate welcome and meeting zones: your team hosts visitors without getting in each other's way, and every conversation has its place.
You leave with a return
More qualified contacts from the same pitch: the only figure that matters when the show closes.
What is the goal of your stand?
Goal, experience, timeline, surface: four answers and we point you to the right stand format. No personal data required.
The price of a trade show booth: the cost items
A stand is priced line by line. Here is where the budget goes for a typical bespoke project, between €600 and €1,500 per m². To compare every format, see our complete guide to exhibition stand costs.
| Cost item | What it covers | Share of budget |
|---|---|---|
| Design & 3D | Design office, 3D model, technical drawings, design iterations | 10 to 15% |
| Structure & materials | Framework, partitions, timber, metal, glass, flooring, lighting | 35 to 45% |
| Furniture & fit-out | Counters, storeroom, meeting area, bespoke fittings | 15 to 20% |
| Printing & signage | Tall fascia, large-format graphics, brand dressing | 8 to 12% |
| Build, dismantling, logistics | Transport, on-site installation, labour, removal | 15 to 20% |
| Storage & re-runs | Keeping the stand between two shows, adaptations | On quotation |
Indicative figures, which vary with the show, the floor area and the finishes. For a precise costing, request a personalised quote.
The 5 stages of your trade show booth
A proven process, with one dedicated project manager from first sketch to dismantling.
Brief & specifications
We pin down your objectives, your budget, and the constraints of the show and of your pitch.
3D model & drawings
Our design office models the stand in 3D and signs off every technical drawing with you.
Production supervised piece by piece
Structures, furniture and cladding are built and pre-assembled by selected partner workshops, which we supervise piece by piece.
On-site build
Our crews install the stand before the doors open, ready to welcome your visitors.
Dismantling & storage
We take the stand down, transport it and store it for its next edition.
Detailed quote · No commitment · A single point of contact
Stands that sell
Actemium
An industrial stand for a major engineering player, combining visual strength and a welcoming feel for business meetings.
A space that reinforced the client's expert image and enabled quality business conversations.
Sofwave
An immaculate stand for Sofwave, the aesthetic ultrasound specialist, at an international aesthetic medicine congress.
A clear, soothing presence that put the device in the spotlight and eased demonstrations throughout the congress.
Brumont
A stand designed like a contemporary wine cellar for A. Brumont, an emblematic winegrower from South West France, at a major international wine fair.
An elegant setting that asserted the standing of both estates and sustained a steady flow of professionals around the tasting bar.
Which type of stand for your show?
Bespoke design adapts to your pitch: depending on how many sides are open, we shape the most profitable format. For a reusable structure, see our modular trade show booth; for a staged brand experience, our event booth.
Corner stand
Two open sides, ideal for capturing the flow at an aisle intersection.
Island stand
Open on four sides, maximum visibility, the freest expression of bespoke design.
Inline stand
A single frontage on the aisle, optimised for a strong brand wall and a clear welcome.
Double-decker stand
An upper deck to double the usable area without enlarging the pitch.
Double-decker stand →- A single point of contact, from first sketch to dismantling
- Partner workshops supervised piece by piece, to keep deadlines
- Fine materials and careful finishes
- We operate across France and worldwide
Frequently asked questions
Budget €300 to €500/sqm for a modular stand and €600 to €1,500/sqm for bespoke. An 18 sqm bespoke stand starts around €18,000, excluding floor space rental. The detailed quote follows your brief.
Three to six months ideally: one month for design and 3D sign-off, six to eight weeks of manufacturing, plus the technical file to submit to the venue. For a rush project, tell us and we assess feasibility within 24 hours.
We do. Dimensioned drawings, load calculations, electrical declarations, height waivers, badges and build slots: our project managers file and follow the entire dossier with the organiser.
3D design, manufacturing by our partner workshops, graphics, furniture, lighting, transport, assembly, on-site support during the show, dismantling and return. Only the floor space rental and the venue's utility charges stay on your side.
A team stays reachable and steps in on site for the whole show: damaged graphic, blown spotlight, last-minute adjustment. You never have to chase a supplier from your stand.
Yes. We build demountable structures, store them between editions and reconfigure them to the space you book. Across three shows, the cost per edition drops by around 40%.
Stop hiring an anonymous backdrop. Start exhibiting a signature.
Decore Studio Events designs, builds and installs your trade show stand turnkey, in France and worldwide. Tell us about your show and you will receive a design proposal and a detailed quote.
Detailed quote · No commitment · A single point of contact
Event booth
Immersive, staged spaces for your congresses, conferences and brand events.
Exhibition stand design
Stands designed to capture the audience, from public fairs to professional exhibitions.
Modular trade show booth
A bespoke structure designed to be reused and reconfigured from one show to the next.
Let's bring your next stand to life
Tell us about your show, your space and your goals. We come back to you with a first concept.