✓The SHOT Show (Shooting, Hunting and Outdoor Trade Show) is the world's largest trade show dedicated to shooting equipment, hunting and outdoor sports.
✓With more than 53,000 industry professionals and 2,744 exhibitors at its 2026 edition, the SHOT Show is essential for any company looking to establish itself.
✓Decore Studio Events supports companies that want to stand out with a bespoke exhibition stand designed to maximise impact.
What we do: Decore Studio Events designs and builds custom exhibition stands for exhibitors. We do not sell floor space or entry tickets: to book a space or a badge, contact the show organiser.
What is the SHOT Show?
The SHOT Show (Shooting, Hunting and Outdoor Trade Show) is the world's largest trade show dedicated to shooting equipment, hunting and outdoor sports. Held every year in Las Vegas, it brings together manufacturers, distributors, retailers and professionals from the defence and outdoor leisure sectors.
With more than 53,000 industry professionals from 126 countries and 2,744 exhibitors at its 2026 edition, the SHOT Show is essential for any company looking to establish itself in the North American market for firearms, ammunition and outdoor accessories.
Decore Studio Events supports companies that want to stand out with a bespoke exhibition stand designed to maximise visual and commercial impact at the SHOT Show.
Practical information
Dates, opening hours and venue
Dates: 19 to 22 January 2027
Venue: The Venetian Expo and Caesars Forum, Las Vegas, Nevada, United States
Opening hours: 8:30 to 17:30 (Tuesday to Thursday), 8:30 to 16:00 (Friday)
Access reserved for industry professionals (badge required)
Getting there
Airport: Harry Reid International Airport (LAS), 10 minutes by taxi or Uber
Nearby hotels: The Venetian Resort, Caesars Palace, MGM Grand
Official SHOT Show shuttles between partner hotels and the exhibition centre
| Stand format | Guide budget | Ideal for |
|---|---|---|
| Modular stand | €300–500/m² | Exhibiting several times a year at the best price |
| Bespoke stand | €600–1,500/m² | A unique image, premium materials |
| Double-decker stand | €1,000–2,000/m² of built area | Doubling your space without renting more floor |
| Turnkey | Price on request | Delegating everything, from design to dismantling |
Entry rates and stand costs
Visitor ticket prices
The SHOT Show is reserved for professionals who can demonstrate a commercial activity in the sector. Online registration is required.
Buyer badge (2026 rates): $45 (NSSF member) or $195 (non-member); non-buyer badge: $225 (member) or $350 (non-member)
Press accreditation: on application for qualified media, pre-registration required
Online registration required before the deadline
What if your next stand became your best salesperson?
Request a quoteThe cost of exhibiting
The budget for a stand at this show depends on the booked surface, the location in the hall and the level of finish you want. As a guide:
- Organiser shell scheme: 300 to 500 € per sqm, standardised solution
- Custom modular stand: 400 to 800 € per sqm, reusable across several shows
- Custom-built stand: 600 to 1,500 € per sqm, including design, manufacturing, transport and assembly
For a precise figure, our team delivers a detailed quote, itemised line by line.
Show programme
The SHOT Show offers a packed programme with product demonstrations, sector conferences and B2B meetings. Exhibitors benefit from exclusive presentation slots in front of international buyers.
Industry Day at the Range: outdoor shooting day on Monday 18 January 2027 at the Boulder Rifle and Pistol Club, Boulder City, the day before the show
NSSF conferences: market trends, regulations, product innovations
Themed pavilions: defence, hunting, sport shooting, tactical equipment
Networking: B2B evenings and buyer-supplier meetings
The SHOT Show in figures
Based on the 2026 edition, the 48th SHOT Show:
More than 53,000 industry professionals
2,744 exhibitors, with attendees from all 50 US states and 126 countries
Hundreds of new products unveiled in the New Product Center
Exhibition space: more than 77,500 m² (834,500 net sq ft)
97% of attendees have buying influence
Why exhibit at the SHOT Show 2027?
Exhibiting at the SHOT Show means:
Gaining direct access to thousands of qualified buyers from the North American and international market
Launching a new product in front of an audience of influential professionals
Strengthening your brand's profile in the firearms and outdoor sector
Forging partnerships with distributors, retailers and specialist media
Enjoying maximum visibility at the world's largest show in the sector
The SHOT Show represents a unique opportunity for commercial growth. With strong competition, the quality of your stand makes all the difference.
Decore Studio Events designs and builds bespoke stands for the SHOT Show. From design to installation, our team supports you at every stage.
Request a quote
FAQ
Is the SHOT Show open to the public?
No, the SHOT Show is a strictly trade-only event. Access is reserved for professionals who can demonstrate a commercial activity in the sector. Members of the public cannot register.
When does registration for the SHOT Show 2027 open?
Registration generally opens around September-October 2026. It is advisable to register early for preferential rates and the best choice of locations.
What is the minimum stand size at the SHOT Show?
Stands generally start at 9 m² (3x3 m). Island booths offer maximum visibility but require a larger footprint.
Can you exhibit without being an NSSF member?
Yes, but NSSF membership offers advantages: preferential rates on stands and badges, priority access to locations and exclusive resources for exhibitors.
Can Decore Studio Events build my stand at the SHOT Show?
Yes. Decore Studio Events specialises in the design and construction of bespoke stands for international trade shows, including the SHOT Show. We handle everything: design, manufacturing, transport and installation. Contact us for a quote.
Every project is unique. Tell us about your show, your floor space and your objectives, and we'll come back to you with an initial concept and a detailed quote.
