✓The price of a luxury custom stand generally starts at €25,000 and can exceed €200,000 depending on the surface area and the services included.
✓The minimum surface area for a high-end stand is 10 m², and often 20 m² and more for premium projects.
✓The cost per m² of a luxury stand sits between €1,500 and €5,000/m² (indicative figures).
✓Several factors make the price vary: surface area, materials, technology, international logistics and bespoke design.
Key takeaways
The price of a luxury custom stand generally starts at €25,000 and can exceed €200,000 depending on the surface area and the services included
The minimum surface area for a high-end stand is 10 m², and often 20 m² and more for premium projects
The cost per m² of a luxury stand sits between €1,500 and €5,000/m² (indicative figures)
Several factors make the price vary: surface area, materials, technology, international logistics and bespoke design
A well-designed luxury stand delivers a measurable return on investment: brand awareness, qualified leads and brand image
You can optimise your budget without sacrificing quality by leveraging modularity and reuse
Working with a specialist French manufacturer guarantees end-to-end support and full control over deadlines
Why is the price of a luxury custom stand so variable?
The price of a luxury custom stand is never fixed: it depends on a combination of technical, logistical and creative factors that make every project unique. This is precisely what sets a high-end stand apart from a standard modular solution bought off the shelf.
Unlike a prefabricated stand, a luxury custom stand is conceived, designed and manufactured entirely around your brand identity, your commercial objectives and the specific constraints of the show. To better understand how prices vary by type of stand and by show, read our complete guide to the cost of a stand at a trade show.
| Stand format | Indicative budget | Ideal for |
|---|---|---|
| Modular stand | €300 to €500/m² | Exhibiting several times a year at the best price |
| Custom stand | €600 to €1,500/m² | A unique image and premium materials |
| Double-decker stand | €1,000 to €2,000/m² of built area | Doubling your space without renting more floor |
| Turnkey | On quotation | Delegating everything, from design to dismantling |
The main factors that influence the price
The stand's surface area: luxury projects often start at a minimum of 20 m². The larger the area, the greater the creative possibilities and the higher the cost
The materials used: fine wood, laminated glass, brushed metal, polished concrete, high-end textile finishes… the choice of materials is the first lever of differentiation and cost
The level of customisation: a fully custom stand (signage, furniture, lighting, architecture) costs more than a personalised semi-modular stand
The integrated technologies: LED screens, interactive kiosks, augmented reality, stage lighting, audio systems… each digital solution adds value and budget
The location of the show: exhibiting in Paris, Dubai, New York or Singapore involves very different logistics, transport and installation costs
The number of exhibition days and the installation/dismantling staffing needs
The reusability of the stand: a stand designed to be reused across several shows spreads its cost over time
Price ranges: how much does a high-end custom stand really cost?
Here is a reference table of the price ranges seen on the luxury custom stand market. These figures are provided as a guide and may vary depending on the specifics of each project, the target show and the services included.
Surface area | Level of finish | Indicative price range |
10 – 20 m² | High-end | €25,000 – €60,000 |
20 – 40 m² | Premium | €60,000 – €120,000 |
40 – 80 m² | Luxury / Major brand | €120,000 – €200,000 |
80 m² and + | Prestige / International | €200,000 and + |
⚠️ Indicative figures based on market practice. Every quote is tailored to the specific needs of the project.
Would you also like to anticipate the overall cost of your participation?
Discover our guide to the cost of exhibiting at a trade show to budget your entire event presence.
Your visibility deserves better than a standard booth.
Request a quoteWhat services are included in the price of a luxury stand?
A quote for a luxury custom stand does not cover only the manufacture of the stand. With a premium manufacturer such as Decore Studio Events, the service is all-encompassing and covers the entire project from start to finish:
3D concept and design: a photorealistic visualisation of the stand before manufacture, with detailed technical drawings
Bespoke manufacture in the workshop, with a rigorous selection of materials
Logistics and transport: delivery of the stand to the show, in France and internationally
Installation and build on site by a dedicated team
Technical assistance during the show
Dismantling and storage at the end of the event
Reuse option: refurbishment of the stand for future shows, spreading the investment across several appearances
This turnkey approach is an essential criterion when choosing your luxury custom stand manufacturer. It guarantees zero nasty surprises on the day and complete peace of mind in managing your show presence.
The benefits of investing in a luxury custom stand for a trade show
A brand image that inspires confidence
At a trade show, the first few seconds are decisive. A luxury custom stand sends an immediate signal to your prospects: you are a serious, established company that invests in its image. In sectors with high perceived value (luxury, industry, tech, defence, finance), it is often the stand itself that opens the conversation.
At a benchmark show such as Eurosatory, exhibitor standards are extremely high and a high-end stand makes all the difference in front of international decision-makers.
A space designed to convert
Unlike a generic stand, a high-end custom stand is designed around your ideal customer journey: welcome areas, demonstration spaces, private meeting rooms, presentation counters… Every square metre is optimised to encourage qualified conversations and close deals.
A measurable long-term ROI
A well-designed stand does not wear out in a single show. Modularised and reusable, it supports your event strategy over several years and across different shows, in France and internationally. Spread over several uses, the cost per show becomes far more competitive and the initial investment fully amortised.
Tips for optimising your luxury custom stand budget
Investing in a high-end stand does not mean spending without limits. Here are the concrete levers to maximise your return on investment:
Prepare your brief early: the more precise your brief (surface area, objectives, visual identity, constraints), the better your manufacturer can propose an optimised quote
Bank on modularity: a stand designed to be reconfigured for different shows lets you use it across 3, 5 or even 10 events, considerably reducing its unit cost
Think reuse from the design stage: choose durable materials and structures that can be dismantled without damage
Group your shows: if you exhibit at several events in a year, negotiate an overall agreement with your manufacturer to secure better terms
Compare quotes across the whole service: a cheap stand quote that does not include logistics or installation can end up far more expensive in the end. Our article on the cost of a stand in a supermarket clearly illustrates how the nature of the exhibition venue radically affects a stand's cost structure
Choose a French manufacturer: working with a French luxury custom stand manufacturer such as Decore Studio Events guarantees responsiveness, control over deadlines and a single point of contact from design to dismantling
Exhibitors: why entrust your luxury stand to Decore Studio Events?
Are you a marketing director, event manager or project lead preparing your next trade show appearance? Choosing your stand builder is as strategic as your location on the show floor plan.
Decore Studio Events is a designer of high-end custom stands with more than 20 years of experience and over 150 premium projects delivered in France and internationally: Paris, Lyon, Cannes, Monaco, Dubai, New York. The agency takes charge of the entire project: from 3D design to handover on the show floor, including manufacture, logistics and dismantling.
Every stand is designed to reflect your brand identity, maximise impact on your target audiences and fit within an eco-responsible approach with reusable structures. The minimum budget is €25,000 for surfaces from 10 m², for projects where every detail counts.
Key takeaways
The price of a luxury custom stand starts at €25,000 and varies according to surface area, materials, technologies and logistics
The cost per m² of a high-end stand sits between €1,500 and €5,000/m² (indicative)
A complete quote should include: 3D design, manufacture, transport, installation, assistance and dismantling
Modularity and reuse are the best levers to amortise the investment across several shows
A luxury custom stand is a conversion tool: it attracts the right prospects and reinforces your premium image
Working with a specialist French manufacturer guarantees rigorous support and zero nasty surprises on the day
Decore Studio Events supports exhibitors from start to finish for high-end stands in France and internationally
Further reading 📚
▸ The cost of an exhibition stand
▸ The cost of a stand in a supermarket
▸ The cost of exhibiting at a trade show
Every project is unique. Tell us about your show, your floor space and your objectives: we will come back to you with an initial concept and a detailed quote within 48 hours.
